August 11th, 2009
The DFW Search Engine Marketing Association will be hosting its monthly meeting on “Executing SEO and PPC – In-house versus Outsourcing”.
This pane will be moderated by Tony Wright, DFW Search Engine Marketing Association president, and includes:
* Simon Serrano - Match.com
* Tory Smith - Travelocity
* David Wright - Click Here
* Mark Barerra - Vizion Interactive
* Gautum Kapur - ISHIR Digital
* Dan Sturdivant - Enversa
The event will be held at The Renaissance Hotel in Richardson, TX.
To purchase tickets for the event, go to http://dfwsem.memberlodge.org.
More info at http://www.dfwsem.org.
Tags: dfw sem search engine marketer marketing
Posted in Uncategorized | 2 Comments »
May 13th, 2009
The next DFW SEM Association meeting is tonight, and local search engine marketers will meet to discuss brand and reputation management in search and social.
The meeting is at the Renaissance Hotel in Richardson, TX, and starts at 6:30.
Visit the DFWSEM web site for more information, or follow @dfwsem on Twitter.
Tags: dallas ppc, dallas sem, dallas seo, dfw sem, dfwsem, search engine marketers, sem
Posted in DFW SEM Association, Dallas Search Engine Marketing, Search Engine Marketing / SEM | 5 Comments »
April 13th, 2009
The next DFW SEM meeting will be held at the Renaissance Hotel in Richardson, Texas. The program features a presentation on local search optimization. Visit the DFWSEM site for more details.
Tags: dallas seo, dfw sem, DFW SEM Association, dfwsem, local search, local search engine optimization, search engine optimization, seo
Posted in DFW SEM Association, Dallas Search Engine Marketing, Natural search, Search conferences, seo | 1 Comment »
March 27th, 2009
After publishing my column on MediaPost’s Search Insider a couple of weeks ago (”Google Share of Search To 72%; Yahoo, MSN Continue to Tank”), I went over to Digg to read the headlines, and to my suprise, the column had went popular and was on the front page.
Without going into all the details on my research of watching the story propogate, the Digg frontpage hit is the equivalent of a snowball turning into an avalanche, as least as far as how quickly the story link got passed through social networks.
Currently the article has 512 diggs, and 80+ comments.
http://digg.com/tech_news/Google_Share_of_Search_To_72_Yahoo_MSN_Continue_to_Tank
Tags: digg, Google, media post, msn, Search Insider, Yahoo
Posted in Ask.com, Google, Research, Search Engine Marketing / SEM, Search Insider, Social Media, Yahoo, seo | 3 Comments »
February 16th, 2009
The next DFWSEM Association meeting is this Thursday at the Renaissance Hotel in Richardson, in the Telecom Corridor. Christine Churchill and Shelley ellis will be speaking on the topic of keyword research.
In case you haven’t noticed, meetings are now going to a monthly format. This means more networking opportunities, more information on search, and more update on what is going on in the search engine marketing landscape.
Look forward to seeing you there.
Tags: chrsitine churchill, dfw sem, Keyword research, shelley ellis
Posted in DFW SEM Association, Dallas Search Engine Marketing, Keyword research, SEM People, Search Engine Marketing / SEM, Search conferences | 8 Comments »
February 4th, 2009
Just want to drop a word here about Brett Tabke’s presentation at the last DFW SEM Assoc. meeting. The group is picking up momentum in terms of attendance, diversity of attendees and organizations, and content, and is because of the great volunteers in the organization, and also presentations like Brett’s. Brett gave an overview of his insight of *all* presentations given at the Las Vegas WebmasterWorld, and the result was a very interesting view of the big picture of search and social, along with some incredible details about where the algos are going. It doesn’t hurt that he brought swag for all the attendees either.
To kick off his talk, Brett described how the WW crew recorded and videotaped *every* presentation, and how he went back and watched *every* one of them, kind of like a coach reviewing game film. His presentation to DFW SEM featured some of the big picture trends that evolved out of the show, and I must say it was very compelling from many different angles - broad scope, sentiment around engines, and even some tactical revelations.
All feedback I’ve heard from attendees was highly positive, and there is no doubt that the Austin Pubcon in early March is one you won’t want to miss. I would dare say - and my DFW SEM board colleagues agree - that it may very well be the best SEM event for the price anywhere in the US.
http://www.pubcon.com
Tags: Brett Tabke, dfw sem, PubCon, WebmasterWorld
Posted in DFW SEM Association, Dallas Search Engine Marketing, Natural search, Personalization, Research, SEM People, Search Engine Marketing / SEM, Search conferences, Search strategy | 4 Comments »
January 27th, 2009
Forrester Research has issued their 2009 Search Wave report, which assesses top search engine marketing agencies on their full-service SEM capabilities, using the standard industry definition of both paid search, and natural search engine optimization.
iCrossing came in at #1 for not just one component, but for both paid search and search engine optimization, beating out all other agencies in the comparison.
Here is a quote from the 2009 Forrester Research Wave Report:
“iProspect, iCrossing, and 360i lead the pack… In fact, iCrossing bests the others in both paid search and SEO because of its open bid management platform, its use of market mix models to aid enterprises in paid search planning, and its heritage of optimizing dynamic sites for natural search results.”
iCrossing has made the full report available online - click the link below to read the full evaluation:
Forrester Research Names iCrossing Best in Both Paid and Natural Search
As a search channel strategy director for iCrossing, I can say that we are very proud of this distinction. Congrats to the iCrossing team - well deserved!
iProspect, 360i, IMPAQT, Razorfish, Reprise Media, and OneUpWeb were also among the firms evaluated in this research report.
Tags: 360i, Forrester Research, Forrester Search Wave Report 2009, iCrossing, IMPAQT, iProspect, OneUpWeb, paid search, Razorfish, Reprise Media, search engine advertising, Search engine advertising / PPC, search engine marketing, search engine optimization, sem, seo
Posted in Dallas Search Engine Marketing, Natural search, Search Engine Marketing / SEM, Search engine advertising / PPC, Search strategy, Uncategorized, iCrossing | 1 Comment »
January 14th, 2009
The next DFW SEM Association meeting is tomrrow night at the Renaissance Hotel in Richardson. The speaker will be Pubcon organizer and WebmasterWorld publisher Brett Tabke, who will be discussing search engine marketing, and also Pubcon Austin in March.
Corporate and individual memberships are available at the door, and the general public is welcome.
Go to the DFW SEM home page or blog for more information.
Tags: dfw sem, DFW SEM Association, dfwsem, sem, seo
Posted in DFW SEM Association, Dallas Search Engine Marketing, Search Engine Marketing / SEM, Search Engines, Search engine advertising / PPC | 5 Comments »
December 18th, 2008
I was recently interviewed for a sidebar article in Smart Business magazine, a unique publication that customizes articles for 20-plus major markets, and is targeted at business executives. The interview in the link below was run as part of a bigger feature in the print edition. My uderstanding was that this was released across multiple markets, but I have inculded a link for the Dallas version below.
http://www.sbnonline.com/Local/Article/15671/71/0/3_Questions.aspx
Tags: Press, sem, seo, smart business
Posted in Press, Search Engine Marketing / SEM, iCrossing, seo | No Comments »
December 18th, 2008
My latest post for MediaPost Search Insider is up, and covers a number of columns I wrote in 2008, along with additional commentary. Generally I try to write about roads less traveled in the search engine marketing space, which forces me to often think about search in a different way. One example of this was the search eninge activism columns I wrote about earlier in the year. Clearly we have a unique approach to search going on here, and the number of people recognizing the value is growing, as more people become aware of the power and trust that major search engines like Google, Yahoo!, and MSN carry.
Again, overall I try to go for topics that have less of a voice, but that doesn’t preclude me from jumping in on major topics like the recession, conferences, SEO, etc. I think the topics speak for themselves, and I’m looking forward to another year.
Tags: mediapost, search engine marketer, Search Insider
Posted in Press, Search Engine Marketing / SEM, Search Insider, iCrossing | No Comments »
November 13th, 2008
Google has just released a 22 page PDF document outlining recommendations for basic web site optimization principles. The guide covers a number of basic elements, such as titles, meta descriptions (yes, meta tags are not dead), no follow link attributes, and more.
Download the PDF here: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
and read the full release info on the Google blog here: http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html
Google has pushed back on this type of information for years, and overall, I think it validates value of what a good SEO can do for a web site, and it validates the practice overall. Good SEO not only helps webmasters be found, it helps the search engines identify relevant content.
Posted in Google, seo | No Comments »
October 23rd, 2008
Gabriel Baker is hosting the first Texas Domainers and Developers Convention at the Gaylord Texan fromNovember 3 - 6. Several hundred people are expected to attend, and it features a number of speakers over the four day event. There will also be a silent and live domain auction, with a list of many Texas oriented names onthe block.
Discounted passes and additional information is available at the official site: http://www.tdadc.com/
Tags: Domains
Posted in Domains, Search conferences | No Comments »
October 9th, 2008
DFW Search Marketing Association to host search advertising discussion on October 15, 2008 at the Renaissance Hotel in Richardson, TX
Dallas, TX /October 9, 2008 – Search engine advertising is growing in use. This year alone almost 40% of all online advertising dollars are spent on search display ads, according to a recent survey by the IAB. On October 15 at 6 p.m., the DFW Search Marketing Association will be hosting a panel discussion on “Pay Per Click Management”. Focused on the needs of beginners and advanced users, this two hour session will cover a range of topics on how to successfully create and manage a search engine advertising campaign.
“This will be the first time that our organization has focused an entire event exclusively on the use of PPC,” says Tony Wright, President of the DFW SEM group. Jeff Martin, a board member of DFW SEM will be moderating the discussion. “This promises to be a rich environment of information and ideas from some of the leading search marketers in Dallas,” says Jeff.
The networking event starts at 6:00 PM, and the speakers will begin at 6:30 PM, ending at approximately 8:30 PM. The event is open to all DFWSEM members and non-members, including marketing professionals and the general public. The event is free for existing members and $30 for non-members.
Meeting location
The Renaissance Dallas-Richardson Hotel (http://www.richardsonrenaissance.com/) is located at 900 East Lookout Drive, Richardson, Texas 75081. The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The hotel phone is 972-367-2000.
About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets quarterly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, Lead Maverick and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Lead Maverick (http://www.leadmaverick.com).
Tags: dallas ppc, dallas sea, dallas sem, dfw sem, dfwsem, iab, interactive advertising bureau, jeff martin, pay per click management, ppc, ppc media, ppc training, sea training, search engine advertising, tony wright
Posted in DFW SEM Association, Dallas Search Engine Marketing, Search Engine Marketing / SEM, Search conferences, Search engine advertising / PPC, Search strategy | No Comments »
October 8th, 2008
The next Dallas FW Search Engine Marketing Association meeting will be held at the Renaissance Hotel in Richardson, Texas at 6:15 PM, Weds, Oct. 15. The presentation is focused on PPC and search engine advertising. Members get in free, non-member tickets are $30 per person.
Read more at dfwsem.org.
Tags: Dallas Search Engine Marketing, dallas sem, dfw sem, dfwsem, paid search, ppc, richardson search engine marketing, richardson sem
Posted in DFW SEM Association, Dallas Search Engine Marketing, Search Engine Marketing / SEM, Search engine advertising / PPC | No Comments »
October 8th, 2008
My latest Search Insider column takes a look at the origins of a few key terms in the digitalmarketing lexicon: SEM, SEA, and SEO. It was spurred by Bob Heyman’s article in Search Engine Land last week.
Here is an excerpt from the article:
“A story last week on Search Engine Land (“Who Coined The Term SEO?”, by Bob Heyman) got me to thinking about the somewhat nebulous origins of the term “search engine optimization”, or “SEO”, as well other common search terms such as “SEM” and “SEA”. There are a number of claimants and facts around the term “SEO”, so I revisited a few of them, and found a few additional interesting facts along the way.
Before I go into the SEO claims, the origins of the terms “SEM” and “SEA” are pretty clear. In 2001 Danny Sullivan achieved a consensus with the readership of Search Engine Watch on the term “search engine marketing”, noting that the organic-centric SEO no longer covered the full range of tactics in the search space, given the rise of pay-per-click. “The phrase “search engine marketing”, or “SEM”, very logically covered a wide range of tactics related to search engine visibility, and somewhat relegated SEO as a subtheme within the overall practice of search marketing (see “Congratulations, You’re A Search Engine Marketer”).”
Read the rest here:
http://www.mediapost.com/blogs/search_insider/?p=891
Tags: ascella.net, bob heyman, bruce clay, buydomains, catherine seda, danny sullivan, dao, digital sset optimization, jefferson starship, rare names, ray manzarek, search engine advertising, Search engine advertising / PPC, Search Engine Land, search engine marketing, search engine optimization, Search Engine Watch, Search Insider, sem, seo
Posted in Domains, SEM People, Search Engine Land, Search Engine Marketing / SEM, Search Engine Watch, Search engine advertising / PPC, seo | No Comments »
