ICANN’s approval today of the opening of .anything is going to be a wild show at the very least. 
Here is an overview:
http://news.cnet.com/8301-10784_3-9978448-7.html
 
 

This column originally appeared in Search Insider on August 2, 2006.by Rob Garner 
 
In my Aug. 2, column, “Natural-Born Search Killers,” I discussed how not having a URL strategy could kill a search presence, detailing four key elements that contribute to the value of site domains and URLs.  (The elements included link equity, positive search engine [...]

This column originally appeared in Search Insider on August 2, 2006.by Rob Garner 
 
In April 2006, Emarketer/Marketing Sherpa reported that marketers will substantially increase Web site redesign spending more than any other interactive activity, including search marketing. As redesigning becomes a more popular option than starting from scratch, it is imperative for marketers to understand the [...]

This column originally appeared in the online version of Media Post’s Search Insider, July, 19, 2006.
In my natural and paid search campaign management experience over the past several years, I have often heard a common misperception about holistic search, mostly from clients who were new to the medium. It goes like this: “If we’re ranking [...]