30 Jul
Posted by: rgarner in: Domains, Natural search, Search Insider, Search strategy
Here is the first half of my current column at MediaPost’s Search Insider. This is great story, and it is very exciting to see another piece of Internet history happening before us.
Originally published in Search Insider:
In my last column, I discussed some of the challenges of moving an existing website to a new vanity generic [...]
28 Jul
Posted by: rgarner in: Domains, Google, Search Engines
This one seemed to come out of the blue this morning. New search engine debuts, from a team that includes former Altavista lead engineer Louis Monier. I ran a few queries, and the most interesting thing I noticed was that it picked up relevant listings that I had not found before. But I have a [...]
16 Jul
Posted by: rgarner in: Domains, Natural search, Search Insider, Search strategy
My latest column is posted at MediaPost Search Insider, the first of a two-part series on the impact of new vanity ICANN generic top level domains (gTLDs). The title accidentally got hacked off - it should say “.anythinggoes”, so it looks a little out of context in its current state.
http://www.mediapost.com/blogs/search_insider/?p=831
Also, here some additional columns I [...]
11 Jul
Posted by: rgarner in: DFW SEM Association, Google, Search engine advertising / PPC
Needless to say, everyone in the local search engine marketing industry is a bit surprised at Google’s decision to close their Dallas office. The DFW SEM association posted a formal response on Business Wire, which is starting to get picked up on various search blogs.
http://www.reuters.com/article/pressRelease/idUS206136+10-Jul-2008+BW20080710
This $100,000,000 estimate does not take into account all of the SMB’s [...]
06 Jul
Posted by: rgarner in: DFW SEM Association, Press, SEMPO
I was recently interviewed by the Dallas Morning News for a front page story in the May 18, 2008 Sunday Jobs section. The writer covered the DFW SEM Association, SEMPO organization, and also how DFW is becoming one of the top national areas for SEM talent.
http://www.dallasnews.com/sharedcontent/dws/classifieds/news/jobcenter/news/stories/DN-searchengine_18emp.ART.State.Edition1.4678652.html
06 Jul
Posted by: rgarner in: DFW SEM Association, Search conferences
The next DFWSEM Association meeting is on July 16, from 6:30- 8:30PM at the Renaissance Hotel in Richradson Texas.
The topic is on things that will hurt your natural search presence, followed by a site clinic.
http://www.dfwsem.org
06 Jul
Posted by: rgarner in: Search Insider
Here is my latest column for MediaPost Search Insider.
http://blogs.mediapost.com/search_insider/?p=821
I’m still finding that there is a lot of confusion in the search industry about the basic framework for search engine marketing strategy, so I decided to step back this week and offer a basic framework for search strategy. I should note that my POV is mostly from [...]