My latest column is posted at MediaPost Search Insider, the first of a two-part series on the impact of new vanity ICANN generic top level domains (gTLDs).  The title accidentally got hacked off - it should say “.anythinggoes”, so it looks a little out of context in its current state.

http://www.mediapost.com/blogs/search_insider/?p=831

Also, here some additional columns I wrote for MediaPost that discuss the importance of a domain move, and the importance of planning for search:

Five Tips For Assessing the Value of Natural Search
http://blogs.mediapost.com/search_insider/?p=624

The Unfolding Search Story of Bodog.com
http://blogs.mediapost.com/search_insider/?p=614

Seven Challenges of SEM Planning and Execution
http://blogs.mediapost.com/search_insider/?p=408

Solutions to Seven Challenges of SEM Planning and Execution
http://www.mediapost.com/blogs/search_insider/?p=417

 

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