Texas Domainers and Dev Convention – Gaylord Texan Nov 3-6

Gabriel Baker is hosting the first Texas Domainers and Developers Convention at the Gaylord Texan fromNovember 3 – 6.  Several hundred people are expected to attend, and it features a number of speakers over the four day event.  There will also be a silent and live domain auction, with a list of many Texas oriented names onthe block. 

Discounted passes and additional information is available at the official site: http://www.tdadc.com/


Dallas Pay Per Click Management Event – for beginners to experts

DFW Search Marketing Association to host search advertising discussion on October 15, 2008 at the Renaissance Hotel in Richardson, TX

Dallas, TX /October 9, 2008 – Search engine advertising is growing in use. This year alone almost 40% of all online advertising dollars are spent on search display ads, according to a recent survey by the IAB. On October 15 at 6 p.m., the DFW Search Marketing Association will be hosting a panel discussion on “Pay Per Click Management”. Focused on the needs of beginners and advanced users, this two hour session will cover a range of topics on how to successfully create and manage a search engine advertising campaign.

“This will be the first time that our organization has focused an entire event exclusively on the use of PPC,” says Tony Wright, President of the DFW SEM group. Jeff Martin, a board member of DFW SEM will be moderating the discussion. “This promises to be a rich environment of information and ideas from some of the leading search marketers in Dallas,” says Jeff.

The networking event starts at 6:00 PM, and the speakers will begin at 6:30 PM, ending at approximately 8:30 PM. The event is open to all DFWSEM members and non-members, including marketing professionals and the general public. The event is free for existing members and $30 for non-members.

Meeting location

The Renaissance Dallas-Richardson Hotel (http://www.richardsonrenaissance.com/) is located at 900 East Lookout Drive, Richardson, Texas 75081. The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The hotel phone is 972-367-2000.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets quarterly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, Lead Maverick and Bridgepose. For more information, visit http://www.dfwsem.org.

DFWSEM is sponsored by Lead Maverick (http://www.leadmaverick.com).

FW Dallas Search Engine Marketing Assoc Meets Oct. 15

The next Dallas FW Search Engine Marketing Association meeting will be held at the Renaissance Hotel in Richardson, Texas at 6:15 PM, Weds, Oct. 15.  The presentation is focused on PPC and search engine advertising.  Members get in free, non-member tickets are $30 per person.

Read more at dfwsem.org. 

SEA, SEM, and SEM: Who invented these terms?

My latest Search Insider column takes a look at the origins of a few key terms in the digitalmarketing lexicon: SEM, SEA, and SEO. It was spurred by Bob Heyman’s article in Search Engine Land last week.   

Here is an excerpt from the article:

A story last week on Search Engine Land (“Who Coined The Term SEO?”, by Bob Heyman) got me to thinking about the somewhat nebulous origins of the term “search engine optimization”, or “SEO”, as well other common search terms such as “SEM” and “SEA”.   There are a number of claimants and facts around the term “SEO”, so I revisited a few of them, and found a few additional interesting facts along the way.

Before I go into the SEO claims, the origins of the terms “SEM” and “SEA” are pretty clear.  In 2001 Danny Sullivan achieved a consensus with the readership of Search Engine Watch on the term “search engine marketing”, noting that the organic-centric SEO no longer covered the full range of tactics in the search space, given the rise of pay-per-click.  “The phrase “search engine marketing”, or “SEM”, very logically covered a wide range of tactics related to search engine visibility, and somewhat relegated SEO as a subtheme within the overall practice of search marketing (see “Congratulations, You’re A Search Engine Marketer”).”

Read the rest here:



More keyword analysis on Obama and McCain acceptance speeches

A follow up to my Search Insider post on the McCain and Obama acceptance speeches. Based on some feedback I received in the comments section, and went and took a look at personal references during the speeches, and found some interesting data. McCain referred to himself in the speech, using “I” more than any other word.  Here is the rest of the breakout:

“I” (and related contractions) – 153 times 3.29%
“We” (and related contractions) – 87 times 1.87%
“My” – 62 times 1.33%
“Our” – 51 times 1.09%
“You” – 51 times 1.09%
“Me” – 38 times 0.81%

“I” (and related contractions) – 81 times 1.68%
“We” (and related contractions) – 77 times 1.6%
“Our” – 56 times, 1.16%
“You” – 44 times 0.91%
“My” – 19 times 0.39%
“Me” – 12 times, 0.24%

Read the rest of the post at Great Finds:



Flash optimization, URL rewriting, and duplicate content are still important to SEO

My last column for Search Insider was posted on Sept. 24, and titled, “Despite What Google Says, Flash, Dupe Content And URLs Are Still Major SEO Issues.”  In it I detailed a pattern of what I beleive is is flawed SEOadvice, or at least advice that is creating some uniintentional confusion with marketers and IT professionals.  The Google Webmaster Central blog has been publishing some info that is simply not correct, and of course, every time this happens, the whole SEM industry has to go back and reassure their clients that they are not violating any rules that could get them penalized.  The jury is still is out whether this is some kind of Sun-Tzu-confuse-thy-enemy-type-mojo coming from the Googleplex, but one thing is for sure: The more confusing the search landscape becomes with this kind of info, the more important a search marketer’s role becomes.