Forrester Names iCrossing best in both SEO and Paid Search

Forrester Research has issued their 2009 Search Wave report, which assesses top search engine marketing agencies on their full-service SEM capabilities, using the standard industry definition of both paid search, and natural search engine optimization.

iCrossing came in at #1 for not just one component, but for both paid search and search engine optimization, beating out all other agencies in the comparison.

Here is a quote from the 2009 Forrester Research Wave Report:

“iProspect, iCrossing, and 360i lead the pack… In fact, iCrossing bests the others in both paid search and SEO because of its open bid management platform, its use of market mix models to aid enterprises in paid search planning, and its heritage of optimizing dynamic sites for natural search results.”

iCrossing has made the full report available online – click the link below to read the full evaluation:

Forrester Research Names iCrossing Best in Both Paid and Natural Search

As a search channel strategy director for iCrossing, I can say that we are very proud of this distinction.  Congrats to the iCrossing team – well deserved!

iProspect, 360i, IMPAQT, Razorfish, Reprise Media, and OneUpWeb were also among the firms evaluated in this research report.

DFW SEM meets Thursday, Jan. 15 Brett Tabke of WebmasterWorld speaks

The next DFW SEM Association meeting is tomrrow night at the Renaissance Hotel in Richardson.  The speaker will be Pubcon organizer and WebmasterWorld publisher Brett Tabke, who will be discussing search engine marketing, and also Pubcon Austin in March. 

Corporate and individual memberships are available at the door, and the general public is welcome. 

Go to the DFW SEM home page or blog for more information.