As I am nearing the end of the first draft of my book “Search and Social,” I realized that the topic and my work had become more refined than the term “real-time marketing.”
Real-time marketing still forms the basis for the content approach, but as a general term, it refers to all aspects of a business becoming more agile. The new title is “Search and Social: The Definitive Guide to Real-Time Content Marketing,” and applies philosophies of real-time marketing to content, with a search and social frame of mind.
Overall, the book is taking great shape, and I also have lots of great interviews with other specialists and experts weighing in as well. There are a lot of new topics discussed, and having these additional voices included helps builds consensus for what in many ways is a new discipline. I have also included some research from some of the great marketing and technology minds, and trace the core tenets of of real-time marketing back to the early 1990s.