DFW Search Engine Marketers meet in Richardson tonight

The next DFW SEM Association meeting is tonight, and local search engine marketers will meet to discuss brand and reputation management in search and social.

The meeting is at the Renaissance Hotel in Richardson, TX, and starts at 6:30.

Visit the DFWSEM web site for more information, or follow @dfwsem on Twitter.

Optimizing for Local Search – featured at April 22, 2009 DFW SEM meeting

The next DFW SEM meeting will be held at the Renaissance Hotel in Richardson, Texas.  The program features a presentation on local search optimization.  Visit the DFWSEM site for more details.

DFWSEM Association meets this Thursday – keyword research is the focus

The next DFWSEM Association meeting is this Thursday at the Renaissance Hotel in Richardson, in the Telecom Corridor.  Christine Churchill and Shelley ellis will be speaking on the topic of keyword research. 

In case you haven’t noticed, meetings are now going to a monthly format.  This means more networking opportunities, more information on search, and more update on what is going on in the search engine marketing landscape. 

Look forward to seeing you there.

DFW SEM meeting w/ Brett Tabke was a great one

Just want to drop a word here about Brett Tabke’s presentation at the last DFW SEM Assoc. meeting.  The group is picking up momentum in terms of attendance, diversity of attendees and organizations, and content, and is because of the great volunteers in the organization, and also presentations like Brett’s.  Brett gave an overview of his insight of *all* presentations given at the Las Vegas WebmasterWorld, and the result was a very interesting view of the big picture of search and social, along with some incredible details about where the algos are going.  It doesn’t hurt that he brought swag for all the attendees either.

To kick off his talk, Brett described how the WW crew recorded and videotaped *every* presentation, and how he went back and watched *every* one of them, kind of like a coach reviewing game film.  His presentation to DFW SEM featured some of the big picture trends that evolved out of the show, and I must say it was very compelling from many different angles – broad scope, sentiment around engines, and even some tactical revelations.

All feedback I’ve heard from attendees was highly positive, and there is no doubt that the Austin Pubcon in early March is one you won’t want to miss.  I would dare say – and my DFW SEM board colleagues agree – that it may very well be the best SEM event for the price anywhere in the US.



DFW SEM meets Thursday, Jan. 15 Brett Tabke of WebmasterWorld speaks

The next DFW SEM Association meeting is tomrrow night at the Renaissance Hotel in Richardson.  The speaker will be Pubcon organizer and WebmasterWorld publisher Brett Tabke, who will be discussing search engine marketing, and also Pubcon Austin in March. 

Corporate and individual memberships are available at the door, and the general public is welcome. 

Go to the DFW SEM home page or blog for more information.

Dallas Pay Per Click Management Event – for beginners to experts

DFW Search Marketing Association to host search advertising discussion on October 15, 2008 at the Renaissance Hotel in Richardson, TX

Dallas, TX /October 9, 2008 – Search engine advertising is growing in use. This year alone almost 40% of all online advertising dollars are spent on search display ads, according to a recent survey by the IAB. On October 15 at 6 p.m., the DFW Search Marketing Association will be hosting a panel discussion on “Pay Per Click Management”. Focused on the needs of beginners and advanced users, this two hour session will cover a range of topics on how to successfully create and manage a search engine advertising campaign.

“This will be the first time that our organization has focused an entire event exclusively on the use of PPC,” says Tony Wright, President of the DFW SEM group. Jeff Martin, a board member of DFW SEM will be moderating the discussion. “This promises to be a rich environment of information and ideas from some of the leading search marketers in Dallas,” says Jeff.

The networking event starts at 6:00 PM, and the speakers will begin at 6:30 PM, ending at approximately 8:30 PM. The event is open to all DFWSEM members and non-members, including marketing professionals and the general public. The event is free for existing members and $30 for non-members.

Meeting location

The Renaissance Dallas-Richardson Hotel (http://www.richardsonrenaissance.com/) is located at 900 East Lookout Drive, Richardson, Texas 75081. The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The hotel phone is 972-367-2000.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets quarterly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, Lead Maverick and Bridgepose. For more information, visit http://www.dfwsem.org.

DFWSEM is sponsored by Lead Maverick (http://www.leadmaverick.com).

FW Dallas Search Engine Marketing Assoc Meets Oct. 15

The next Dallas FW Search Engine Marketing Association meeting will be held at the Renaissance Hotel in Richardson, Texas at 6:15 PM, Weds, Oct. 15.  The presentation is focused on PPC and search engine advertising.  Members get in free, non-member tickets are $30 per person.

Read more at dfwsem.org. 

North Texas SEM’s spend over $100,000,000 in search engine advertising

Needless to say, everyone in the local search engine marketing industry is a bit surprised at Google’s decision to close their Dallas office.  The DFW SEM association posted a formal response on Business Wire, which is starting to get picked up on various search blogs. 


This $100,000,000 estimate does not take into account all of the SMB’s in the area, which we expect would push the actual spend up considerably higher.  It also doesn’t take into account the spends in Austin, Houston, and San Antonio.  In addition to the twenty people from the Dallas office, Google be thinking about adding 100 more to serve this market, and also consider a more localized approach. 

As local SEM’s, we were very pleased to have the Google office in the area.  Yes, they serviced accounts nationally, but Dallas people were also present and highly visible at local interactive marketing associations such as DFWSEM, the DFW IMA, and The Dallas Ad League.

I certainly wish them all the best.

More coverage from Search Engine Watch

My interview with the Dallas Morning News

I was recently interviewed by the Dallas Morning News for a front page story in the May 18, 2008 Sunday Jobs section.  The writer covered the DFW SEM Association, SEMPO organization, and also how DFW is becoming one of the top national areas for SEM talent.


Next DFWSEM Assoc meeting Weds, July 16, 6:30PM

The next DFWSEM Association meeting is on July 16, from 6:30- 8:30PM at the Renaissance Hotel in Richradson Texas.

The topic is on things that will hurt your natural search presence, followed by a site clinic.