23 Oct
Posted by: rgarner in: Domains, Search conferences
Gabriel Baker is hosting the first Texas Domainers and Developers Convention at the Gaylord Texan fromNovember 3 - 6. Several hundred people are expected to attend, and it features a number of speakers over the four day event. There will also be a silent and live domain auction, with a list of many Texas oriented [...]
08 Oct
Posted by: rgarner in: Domains, SEM People, Search Engine Land, Search Engine Marketing / SEM, Search Engine Watch, Search engine advertising / PPC, seo
My latest Search Insider column takes a look at the origins of a few key terms in the digitalmarketing lexicon: SEM, SEA, and SEO. It was spurred by Bob Heyman’s article in Search Engine Land last week.
Here is an excerpt from the article:
“A story last week on Search Engine Land (“Who Coined The Term SEO?”, [...]
30 Jul
Posted by: rgarner in: Domains, Natural search, Search Insider, Search strategy
Here is the first half of my current column at MediaPost’s Search Insider. This is great story, and it is very exciting to see another piece of Internet history happening before us.
Originally published in Search Insider:
In my last column, I discussed some of the challenges of moving an existing website to a new vanity generic [...]
28 Jul
Posted by: rgarner in: Domains, Google, Search Engines
This one seemed to come out of the blue this morning. New search engine debuts, from a team that includes former Altavista lead engineer Louis Monier. I ran a few queries, and the most interesting thing I noticed was that it picked up relevant listings that I had not found before. But I have a [...]
16 Jul
Posted by: rgarner in: Domains, Natural search, Search Insider, Search strategy
My latest column is posted at MediaPost Search Insider, the first of a two-part series on the impact of new vanity ICANN generic top level domains (gTLDs). The title accidentally got hacked off - it should say “.anythinggoes”, so it looks a little out of context in its current state.
http://www.mediapost.com/blogs/search_insider/?p=831
Also, here some additional columns I [...]
ICANN’s approval today of the opening of .anything is going to be a wild show at the very least.
Here is an overview:
http://news.cnet.com/8301-10784_3-9978448-7.html
21 Jun
Posted by: rgarner in: Domains, Natural search, Site redesign
This column originally appeared in Search Insider on August 2, 2006.by Rob Garner
In my Aug. 2, column, “Natural-Born Search Killers,” I discussed how not having a URL strategy could kill a search presence, detailing four key elements that contribute to the value of site domains and URLs. (The elements included link equity, positive search engine [...]