Google has just released a 22 page PDF document outlining recommendations for basic web site optimization principles.  The guide covers a number of basic elements, such as titles, meta descriptions (yes, meta tags are not dead), no follow link attributes, and more. 
Download the PDF here: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
and read the full release info on the Google blog here: [...]

My last column for Search Insider was posted on Sept. 24, and titled, “Despite What Google Says, Flash, Dupe Content And URLs Are Still Major SEO Issues.”  In it I detailed a pattern of what I beleive is is flawed SEOadvice, or at least advice that is creating some uniintentional confusion with marketers and IT [...]

My latest column on demographic search engines is up at MediaPost (”Thoughts on Demographic Search Engines”, registration required.  I am intrigued about several aspects of this new approach coming from IAC, with the first one called RushmoreDrive.com. 
http://www.mediapost.com/blogs/search_insider/?p=862

Back in Big D after almost a week at the Search Engine Strategies conference in San Jose.  I was there to co-present an eight hour session on the SEMPO Insititute’s Insider’s Guide, along with SEMPO Institute dean Terry Plank, and MSN’s Jorie Waterman.   

One other highlight was attending the Google Dance at Google headquarters in Mountain [...]

This one seemed to come out of the blue this morning.  New search engine debuts, from a team that includes former Altavista lead engineer Louis Monier.  I ran a few queries, and the most interesting thing I noticed was that it picked up relevant listings that I had not found before.  But I have a [...]

Needless to say, everyone in the local search engine marketing industry is a bit surprised at Google’s decision to close their Dallas office.  The DFW SEM association posted a formal response on Business Wire, which is starting to get picked up on various search blogs. 
http://www.reuters.com/article/pressRelease/idUS206136+10-Jul-2008+BW20080710
This $100,000,000 estimate does not take into account all of the SMB’s [...]