Forrester Names iCrossing best in both SEO and Paid Search

Forrester Research has issued their 2009 Search Wave report, which assesses top search engine marketing agencies on their full-service SEM capabilities, using the standard industry definition of both paid search, and natural search engine optimization.

iCrossing came in at #1 for not just one component, but for both paid search and search engine optimization, beating out all other agencies in the comparison.

Here is a quote from the 2009 Forrester Research Wave Report:

“iProspect, iCrossing, and 360i lead the pack… In fact, iCrossing bests the others in both paid search and SEO because of its open bid management platform, its use of market mix models to aid enterprises in paid search planning, and its heritage of optimizing dynamic sites for natural search results.”

iCrossing has made the full report available online – click the link below to read the full evaluation:

Forrester Research Names iCrossing Best in Both Paid and Natural Search

As a search channel strategy director for iCrossing, I can say that we are very proud of this distinction.  Congrats to the iCrossing team – well deserved!

iProspect, 360i, IMPAQT, Razorfish, Reprise Media, and OneUpWeb were also among the firms evaluated in this research report.

Interview with Smart Business Online, talking search engine marketing and SEO

I was recently interviewed for a sidebar article in Smart Business magazine, a unique publication that customizes articles for 20-plus major markets, and is targeted at business executives.  The interview in the link below was run as part of a bigger feature in the print edition.  My uderstanding was that this was released across multiple markets, but I have inculded a link for the Dallas version below.

http://www.sbnonline.com/Local/Article/15671/71/0/3_Questions.aspx

 

Search Engine Marketer Journal 2008

My latest post for MediaPost Search Insider is up, and covers a number of columns I wrote in 2008, along with additional commentary.  Generally I try to write about roads less traveled in the search engine marketing space, which forces me to often think about search in a different way.  One example of this was the search eninge activism columns I wrote about earlier in the year.  Clearly we have a unique approach to search going on here, and the number of people recognizing the value is growing, as more people become aware of the power and trust that major search engines like Google, Yahoo!, and MSN carry. 

Again, overall I try to go for topics that have less of a voice, but that doesn’t preclude me from jumping in on major topics like the recession, conferences, SEO, etc.  I think the topics speak for themselves, and I’m looking forward to another year.

SES San Jose 2008, SEMPO Institute Training session

Back in Big D after almost a week at the Search Engine Strategies conference in San Jose.  I was there to co-present an eight hour session on the SEMPO Insititute’s Insider’s Guide, along with SEMPO Institute dean Terry Plank, and MSN’s Jorie Waterman.   

One other highlight was attending the Google Dance at Google headquarters in Mountain View.  The theme was “Glow in the Dark”, and the place was very lit up by night fall.  There must have been at least three thousand people there.  I took some interesting pics on my phone, and I will get those posted soon.

I also had the opportunity to judge the first SES awards.  Overall, a great show.