13 Apr
Posted by: Rob Garner in: DFW SEM Association, Dallas Search Engine Marketing, Natural search, Search conferences, seo
The next DFW SEM meeting will be held at the Renaissance Hotel in Richardson, Texas. The program features a presentation on local search optimization. Visit the DFWSEM site for more details.
04 Feb
Posted by: Rob Garner in: DFW SEM Association, Dallas Search Engine Marketing, Natural search, Personalization, Research, SEM People, Search Engine Marketing / SEM, Search conferences, Search strategy
Just want to drop a word here about Brett Tabke’s presentation at the last DFW SEM Assoc. meeting. The group is picking up momentum in terms of attendance, diversity of attendees and organizations, and content, and is because of the great volunteers in the organization, and also presentations like Brett’s. Brett gave an overview of [...]
27 Jan
Posted by: Rob Garner in: Dallas Search Engine Marketing, Natural search, Search Engine Marketing / SEM, Search engine advertising / PPC, Search strategy, Uncategorized, iCrossing
Forrester Research has issued their 2009 Search Wave report, which assesses top search engine marketing agencies on their full-service SEM capabilities, using the standard industry definition of both paid search, and natural search engine optimization.
iCrossing came in at #1 for not just one component, but for both paid search and search engine optimization, beating out all other [...]
30 Jul
Posted by: rgarner in: Domains, Natural search, Search Insider, Search strategy
Here is the first half of my current column at MediaPost’s Search Insider. This is great story, and it is very exciting to see another piece of Internet history happening before us.
Originally published in Search Insider:
In my last column, I discussed some of the challenges of moving an existing website to a new vanity generic [...]
16 Jul
Posted by: rgarner in: Domains, Natural search, Search Insider, Search strategy
My latest column is posted at MediaPost Search Insider, the first of a two-part series on the impact of new vanity ICANN generic top level domains (gTLDs). The title accidentally got hacked off - it should say “.anythinggoes”, so it looks a little out of context in its current state.
http://www.mediapost.com/blogs/search_insider/?p=831
Also, here some additional columns I [...]
21 Jun
Posted by: rgarner in: Domains, Natural search, Site redesign
This column originally appeared in Search Insider on August 2, 2006.by Rob Garner
In my Aug. 2, column, “Natural-Born Search Killers,” I discussed how not having a URL strategy could kill a search presence, detailing four key elements that contribute to the value of site domains and URLs. (The elements included link equity, positive search engine [...]
21 Jun
Posted by: rgarner in: Natural search, Search engine advertising / PPC
This column originally appeared in the online version of Media Post’s Search Insider, July, 19, 2006.
In my natural and paid search campaign management experience over the past several years, I have often heard a common misperception about holistic search, mostly from clients who were new to the medium. It goes like this: “If we’re ranking [...]