Here is the first half of my current column at MediaPost’s Search Insider.  This is great story, and it is very exciting to see another piece of Internet history happening before us.
Originally published in Search Insider:
 
In my last column, I discussed some of the challenges of moving an existing website to a new vanity generic [...]

My latest column is posted at MediaPost Search Insider, the first of a two-part series on the impact of new vanity ICANN generic top level domains (gTLDs).  The title accidentally got hacked off - it should say “.anythinggoes”, so it looks a little out of context in its current state.
http://www.mediapost.com/blogs/search_insider/?p=831
Also, here some additional columns I [...]

This column originally appeared in Search Insider on August 2, 2006.by Rob Garner 
 
In my Aug. 2, column, “Natural-Born Search Killers,” I discussed how not having a URL strategy could kill a search presence, detailing four key elements that contribute to the value of site domains and URLs.  (The elements included link equity, positive search engine [...]

This column originally appeared in the online version of Media Post’s Search Insider, July, 19, 2006.
In my natural and paid search campaign management experience over the past several years, I have often heard a common misperception about holistic search, mostly from clients who were new to the medium. It goes like this: “If we’re ranking [...]