DFW Search Marketing Association to host search advertising discussion on October 15, 2008 at the Renaissance Hotel in Richardson, TX
Dallas, TX /October 9, 2008 – Search engine advertising is growing in use. This year alone almost 40% of all online advertising dollars are spent on search display ads, according to a recent survey by [...]

The next Dallas FW Search Engine Marketing Association meeting will be held at the Renaissance Hotel in Richardson, Texas at 6:15 PM, Weds, Oct. 15.  The presentation is focused on PPC and search engine advertising.  Members get in free, non-member tickets are $30 per person.
Read more at dfwsem.org. 

My latest Search Insider column takes a look at the origins of a few key terms in the digitalmarketing lexicon: SEM, SEA, and SEO. It was spurred by Bob Heyman’s article in Search Engine Land last week.   
Here is an excerpt from the article:
“A story last week on Search Engine Land (“Who Coined The Term SEO?”, [...]

Needless to say, everyone in the local search engine marketing industry is a bit surprised at Google’s decision to close their Dallas office.  The DFW SEM association posted a formal response on Business Wire, which is starting to get picked up on various search blogs. 
http://www.reuters.com/article/pressRelease/idUS206136+10-Jul-2008+BW20080710
This $100,000,000 estimate does not take into account all of the SMB’s [...]

This column originally appeared in the online version of Media Post’s Search Insider, July, 19, 2006.
In my natural and paid search campaign management experience over the past several years, I have often heard a common misperception about holistic search, mostly from clients who were new to the medium. It goes like this: “If we’re ranking [...]