Working on a new book: Search and Social: The Complete Guide To Real-Time Marketing

Amazon has it listed now, so it must be official. I’m very pleased to formally announce that I am writing a book for Wiley/Sybex on the topic of search, social, and real-time marketing. The focus is on taking a participatory approach to digital publishing, with search and social at the core.

I have provided a picture of the new landscape, a new picture of strategy, and many different hands-on ways to get active in search and social. Overall, it will be a helpful guide to SEOs who want to understand how social impacts their search efforts, and also eye-opening for social media marketers who want to become more literate in the search influences on social media and networks.

You can read the full description and see a cover photo on Amazon. You can also buy it now, and be the first to get a copy when it is released.

http://amzn.to/IpK8wF

I hope you will check it out.

 

Optimizing for Local Search – featured at April 22, 2009 DFW SEM meeting

The next DFW SEM meeting will be held at the Renaissance Hotel in Richardson, Texas.  The program features a presentation on local search optimization.  Visit the DFWSEM site for more details.

My last column hit the front page of Digg

After publishing my column on MediaPost’s Search Insider a couple of weeks ago (“Google Share of Search To 72%; Yahoo, MSN Continue to Tank”), I went over to Digg to read the headlines, and to my suprise, the column had went popular and was on the front page.

Without going into all the details on my research of watching the story propogate, the Digg frontpage hit is the equivalent of a snowball turning into an avalanche, as least as far as how quickly the story link got passed through social networks.

Currently the article has 512 diggs, and 80+ comments.
http://digg.com/tech_news/Google_Share_of_Search_To_72_Yahoo_MSN_Continue_to_Tank

Interview with Smart Business Online, talking search engine marketing and SEO

I was recently interviewed for a sidebar article in Smart Business magazine, a unique publication that customizes articles for 20-plus major markets, and is targeted at business executives.  The interview in the link below was run as part of a bigger feature in the print edition.  My uderstanding was that this was released across multiple markets, but I have inculded a link for the Dallas version below.

http://www.sbnonline.com/Local/Article/15671/71/0/3_Questions.aspx

 

Google SEO starter guide

Google has just released a 22 page PDF document outlining recommendations for basic web site optimization principles.  The guide covers a number of basic elements, such as titles, meta descriptions (yes, meta tags are not dead), no follow link attributes, and more. 

Download the PDF here: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

and read the full release info on the Google blog here: http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html

Google has pushed back on this type of information for years, and overall, I think it validates value of what a good SEO can do for a web site, and it validates the practice overall.  Good SEO not only helps webmasters be found, it helps the search engines identify relevant content. 

 

SEA, SEM, and SEM: Who invented these terms?

My latest Search Insider column takes a look at the origins of a few key terms in the digitalmarketing lexicon: SEM, SEA, and SEO. It was spurred by Bob Heyman’s article in Search Engine Land last week.   

Here is an excerpt from the article:

A story last week on Search Engine Land (“Who Coined The Term SEO?”, by Bob Heyman) got me to thinking about the somewhat nebulous origins of the term “search engine optimization”, or “SEO”, as well other common search terms such as “SEM” and “SEA”.   There are a number of claimants and facts around the term “SEO”, so I revisited a few of them, and found a few additional interesting facts along the way.

Before I go into the SEO claims, the origins of the terms “SEM” and “SEA” are pretty clear.  In 2001 Danny Sullivan achieved a consensus with the readership of Search Engine Watch on the term “search engine marketing”, noting that the organic-centric SEO no longer covered the full range of tactics in the search space, given the rise of pay-per-click.  “The phrase “search engine marketing”, or “SEM”, very logically covered a wide range of tactics related to search engine visibility, and somewhat relegated SEO as a subtheme within the overall practice of search marketing (see “Congratulations, You’re A Search Engine Marketer”).”

Read the rest here:

http://www.mediapost.com/blogs/search_insider/?p=891

 

Flash optimization, URL rewriting, and duplicate content are still important to SEO

My last column for Search Insider was posted on Sept. 24, and titled, “Despite What Google Says, Flash, Dupe Content And URLs Are Still Major SEO Issues.”  In it I detailed a pattern of what I beleive is is flawed SEOadvice, or at least advice that is creating some uniintentional confusion with marketers and IT professionals.  The Google Webmaster Central blog has been publishing some info that is simply not correct, and of course, every time this happens, the whole SEM industry has to go back and reassure their clients that they are not violating any rules that could get them penalized.  The jury is still is out whether this is some kind of Sun-Tzu-confuse-thy-enemy-type-mojo coming from the Googleplex, but one thing is for sure: The more confusing the search landscape becomes with this kind of info, the more important a search marketer’s role becomes.

http://www.mediapost.com/blogs/search_insider/?p=881