This column originally appeared in Search Insider on August 2, 2006.by Rob Garner 
 
In my Aug. 2, column, “Natural-Born Search Killers,” I discussed how not having a URL strategy could kill a search presence, detailing four key elements that contribute to the value of site domains and URLs.  (The elements included link equity, positive search engine [...]

This column originally appeared in Search Insider on August 2, 2006.by Rob Garner 
 
In April 2006, Emarketer/Marketing Sherpa reported that marketers will substantially increase Web site redesign spending more than any other interactive activity, including search marketing. As redesigning becomes a more popular option than starting from scratch, it is imperative for marketers to understand the [...]