Archive for the ‘Social Media’ Category

My recent guest lecture at NYU

Sunday, August 15th, 2010

In late June I had the pleasure of presenting a guest lecture on current trends in search and social to a graduate marketing class at NYU.  A link to the full presentation is provided below via Slideshare.

http://www.slideshare.net/icrossing/marketing-in-the-moment-nyu-guest-lecture-with-rob-garner-icrossing

My last column hit the front page of Digg

Friday, March 27th, 2009

After publishing my column on MediaPost’s Search Insider a couple of weeks ago (“Google Share of Search To 72%; Yahoo, MSN Continue to Tank”), I went over to Digg to read the headlines, and to my suprise, the column had went popular and was on the front page.

Without going into all the details on my research of watching the story propogate, the Digg frontpage hit is the equivalent of a snowball turning into an avalanche, as least as far as how quickly the story link got passed through social networks.

Currently the article has 512 diggs, and 80+ comments.
http://digg.com/tech_news/Google_Share_of_Search_To_72_Yahoo_MSN_Continue_to_Tank