I love doing interviews more than just about anything else these days, and Brick Marketing has just published my latest one this morning right here:

Interview with Search and Social Expert Rob Garner

HUGE thanks to Nick Stamoulis, and Shawna Wright at Brick Marketing for he great questions and professionalism.

If you are coming back to this site, or have recently read or acquired by book, “Search and Social,” I would sincerely appreciate if you would review it for either Amazon.com, GoodReads, B&N, or all three if you are so inclined. I’m only asking for your honest opinion and review of the book.

To do so, click on these links to post a quick review:

Amazon.com - this link will prompt you to sign in, and then take you directly to the review landing page:

http://www.amazon.com/review/create-review/ref=cm_cr_dp_wrt_summary?ie=UTF8&asin=111826438X&channel=detail-glance&nodeID=283155&store=books

Barnes and Noble:

http://www.barnesandnoble.com/w/search-and-social-rob-garner/1111982557

GoodReads:

http://www.goodreads.com/book/show/15026081-search-and-social

Thank you in advance!

Rob

[Update: It has been reported that 360i is the agency behind the Oreo ad. ]

I wrote a post earlier in the day discussing how marketers should be on the look out for content marketers and advertisers who are going to win big with earned media tonight, simply by being present an paying attention.

In my book, “Search and Social: The Defintive Guide to Real-Time Content Marketing,” I outline the process for becoming a fluid “in the moment marketer.” Oreo in particular played it very well, and stayed true to the elements outlined in the book.

During the third quarter blackout that delayed play by 35 minutes, and mad rush of viewers went into social spaces to chat and kill the time until the lights came back on. Oreo quickly went into gear and put out a brilliant ad that is still getting a lot of attention in social spaces. It turned into nothing short of an earned mass media event.

Yes, you can still dunk in the dark.

By being fluid and reacting to what was happening with their audience, they scored big time. But don’t be fooled into thinking this was a simple serendiptous moment. Oreo had to plan well ahead of time to be ready for this moment. And by preparing with a real-time content marketing mindset, they won. And remember, content isn’t just text. It is also video, blog posts, images, and best of all, ideas. And the idea of dunking in the dark and going with the flow of conversation makes them the big winner in my Super Bowl advertising assessment.

Today is the day of the Super Bowl, which is nothing short of an unofficial national holiday in the United States. Of course, with all eyes and ears focused on the game and the circus that surrounds it, search and social channels are all abuzz with related chatter.

If you have heard me speak about real-time content marketing recently, you may have heard me talk about some marketing winners around the term “super bowl,” “super bowl halftime” and related trends and keywords. The smart marketers started planning for this day months ago. But even if you haven’t planned to take part of the buzz with your own content, look in these following areas today to see who is getting the lion’s share of the buzz. You can bet that it is the equivalent of an excercise in mass media communications, with a totally different approach.

- Search Twitter for “super bowl” and related terms, and see which sites and posters have the “Top Tweet” or are most retweeted.

- Search Bing and Google for related terms, and see which sites rank for both personalized, and non-pesonalized searches

- Pay attention to which asset types score big - is it video, images, status updates, blog posts?

- Check out Google News and see which publishers are getting mass traffic from this channel though high visibility

One winner I have spotted is David Deal, who turned up on the front page of Google today for my “super bowl” search. We are connected socially, and David also published a Super Bowl related post. This is proof positive that social search is a viable method of ranking for broad terms within your network, and that increasing the size of your network is now an optimization tactic and strategy.

Whether you are in it for the game, the marketing, or both, today is going to be a great day.

I’ve been a longtime subscriber and reader of Website Magazine, so it was quite privelege to have an interview published today on the site. Read the full interview here:

http://www.websitemagazine.com/content/blogs/posts/archive/2013/02/01/search-social-or-both.aspx

Thank you Pete, and Website Magazine!

Received my review copies, and it appears that Amazon and Barnes and Noble start shipping this week. If you have a copy on order, hope you will take a read, and review it on Amazon.com and B&N.

As I am nearing the end of the first draft of my book “Search and Social,” I realized that the topic and my work had become more refined than the term “real-time marketing.”

Real-time marketing still forms the basis for the content approach, but as a general term, it refers to all aspects of a business becoming more agile. The new title is “Search and Social: The Definitive Guide to Real-Time Content Marketing,” and applies philosophies of real-time marketing to content, with a search and social frame of mind.

Overall, the book is taking great shape, and I also have lots of great interviews with other specialists and experts weighing in as well. There are a lot of new topics discussed, and having these additional voices included helps builds consensus for what in many ways is a new discipline. I have also included some research from some of the great marketing and technology minds, and trace the core tenets of of real-time marketing back to the early 1990s.

Here is the graphic for the book cover, in advance of the November book release.

Here are the slides to my presentation given last week at SES NYC. It was my 7th show at SES NYC. Look forward to the next one.

Thanks to Marilyn, Mike Grehan, and the whole SES crew.

Also very pleased to be elected again to the SEMPO board of directors. Thank you to all who voted, to all new board members, to all continuing board members, and to all outgoing members. Being on the board has been a great experience for me, and I am happy again to work and help serve the search and social marketing industry.

For this killer new WordPress theme. Feels like my blog took a bath.