In late June I had the pleasure of presenting a guest lecture on current trends in search and social to a graduate marketing class at NYU. A link to the full presentation is provided below via Slideshare.
Archive for the ‘Uncategorized’ Category
DFW Search Engine Marketers Meet Tonight - SEO and PPC In-house versus Outsourcing
Tuesday, August 11th, 2009The DFW Search Engine Marketing Association will be hosting its monthly meeting on “Executing SEO and PPC – In-house versus Outsourcing”.
This pane will be moderated by Tony Wright, DFW Search Engine Marketing Association president, and includes:
* Simon Serrano - Match.com
* Tory Smith - Travelocity
* David Wright - Click Here
* Mark Barerra - Vizion Interactive
* Gautum Kapur - ISHIR Digital
* Dan Sturdivant - Enversa
The event will be held at The Renaissance Hotel in Richardson, TX.
To purchase tickets for the event, go to http://dfwsem.memberlodge.org.
More info at http://www.dfwsem.org.
Forrester Names iCrossing best in both SEO and Paid Search
Tuesday, January 27th, 2009Forrester Research has issued their 2009 Search Wave report, which assesses top search engine marketing agencies on their full-service SEM capabilities, using the standard industry definition of both paid search, and natural search engine optimization.
iCrossing came in at #1 for not just one component, but for both paid search and search engine optimization, beating out all other agencies in the comparison.
Here is a quote from the 2009 Forrester Research Wave Report:
“iProspect, iCrossing, and 360i lead the pack… In fact, iCrossing bests the others in both paid search and SEO because of its open bid management platform, its use of market mix models to aid enterprises in paid search planning, and its heritage of optimizing dynamic sites for natural search results.”
iCrossing has made the full report available online - click the link below to read the full evaluation:
Forrester Research Names iCrossing Best in Both Paid and Natural Search
As a search channel strategy director for iCrossing, I can say that we are very proud of this distinction. Congrats to the iCrossing team - well deserved!
iProspect, 360i, IMPAQT, Razorfish, Reprise Media, and OneUpWeb were also among the firms evaluated in this research report.
