SEO/SEM Solution For Dynamic Content | Rob Garner | Search Engine Marketer

SEM Solution For Dynamic Content

by Rob Garner

For dynamically served pages, there are many important SEM techniques for proper search design and maintenance. An optimized dynamic site utilizing .ASP, .PHP, and other platforms can have a staggering impact on search engine result pages in Yahoo!, Google, Altavista, Inktomi, and all other major engines in a relevantly short period of time.

Leave Your Door Open, and They Will Come In

At the most basic level, the doors should be open for spiders to crawl through a dynamic site. A site map of all key pages and subjects is a simple way to open your content to a search engine spider or crawler. Links should be visible on your front page in a prominent spot, and also be a part of your navigation bar.

Each page of a dynamic site should also have a clear definition of the page's content, usually a 2-4 word keyword phrase. This phrase should reflect the page's unique content, and be placed in the title, header tags, and text body.

Clicking Through a Dynamic Site

A user should also have the ability to manually click through all of a site's dynamic content, without the aid of the site's search function. Though it may seem like a monumental task at first, there many methods of linking every page of a site, from 100 pages to a million pages. Recognizing these links within the site not only ensures user navigation, but it also ensures that the search spiders can find all of the site's content.

The Vast Majority of Dynamic Web Content Has Not Been Indexed

The truth is that most of the internet's dynamic content has not been indexed, due to most crawler's favoring of HTML and text-based websites. Contrary to what many believe, spiders, crawlers, and indexers do not ignore dynamically served content. They do ignore sites that are not properly set up for the search engine to read them. But if your dynamic site is open for the search engines to crawl through, you are in the Top 3% of all sites that utilize the full power of search engine marketing and optimization.

If you have further questions regarding SEM for dynamic content, or would like to find out more about my SEM services, please contact me by phone or email at the "contact" link above.

Home
Contact
About Rob Garner
Site Map
SEM Resource Links
Add URL
SEM Glossary of Terms

-
Article Index


Home \| Site Map \| SEM Resource Links \| Add URL \| SEM Glossary of Terms