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	<title>Rob Garner</title>
	<link>http://www.rgarner.com</link>
	<description>Search Engine Marketer</description>
	<lastBuildDate>Thu, 13 Nov 2008 05:46:44 +0000</lastBuildDate>
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		<title>Google SEO starter guide</title>
		<description><![CDATA[Google has just released a 22 page PDF document outlining recommendations for basic web site optimization principles.  The guide covers a number of basic elements, such as titles, meta descriptions (yes, meta tags are not dead), no follow link attributes, and more. 
Download the PDF here: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
and read the full release info on the Google blog here: [...]]]></description>
		<link>http://www.rgarner.com/2008/11/google-seo-starter-guide/</link>
			</item>
	<item>
		<title>Texas Domainers and Dev Convention - Gaylord Texan Nov 3-6</title>
		<description><![CDATA[Gabriel Baker is hosting the first Texas Domainers and Developers Convention at the Gaylord Texan fromNovember 3 - 6.  Several hundred people are expected to attend, and it features a number of speakers over the four day event.  There will also be a silent and live domain auction, with a list of many Texas oriented [...]]]></description>
		<link>http://www.rgarner.com/2008/10/texas-domainers-and-dev-convention-gaylord-texan-nov-3-6/</link>
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		<title>Dallas Pay Per Click Management Event – for beginners to experts</title>
		<description><![CDATA[DFW Search Marketing Association to host search advertising discussion on October 15, 2008 at the Renaissance Hotel in Richardson, TX 
Dallas, TX /October 9, 2008 – Search engine advertising is growing in use. This year alone almost 40% of all online advertising dollars are spent on search display ads, according to a recent survey by [...]]]></description>
		<link>http://www.rgarner.com/2008/10/dallas-pay-per-click-management-event-%e2%80%93-for-beginners-to-experts/</link>
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		<title>FW Dallas Search Engine Marketing Assoc Meets Oct. 15</title>
		<description><![CDATA[The next Dallas FW Search Engine Marketing Association meeting will be held at the Renaissance Hotel in Richardson, Texas at 6:15 PM, Weds, Oct. 15.  The presentation is focused on PPC and search engine advertising.  Members get in free, non-member tickets are $30 per person.
Read more at dfwsem.org. 
]]></description>
		<link>http://www.rgarner.com/2008/10/fw-dallas-search-engine-marketing-assoc-meets-oct-15/</link>
			</item>
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		<title>SEA, SEM, and SEM: Who invented these terms?</title>
		<description><![CDATA[My latest Search Insider column takes a look at the origins of a few key terms in the digitalmarketing lexicon: SEM, SEA, and SEO. It was spurred by Bob Heyman&#8217;s article in Search Engine Land last week.   
Here is an excerpt from the article:
&#8220;A story last week on Search Engine Land (“Who Coined The Term SEO?”, [...]]]></description>
		<link>http://www.rgarner.com/2008/10/sea-sem-and-sem-who-invented-these-terms/</link>
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		<title>More keyword analysis on Obama and McCain acceptance speeches</title>
		<description><![CDATA[A follow up to my Search Insider post on the McCain and Obama acceptance speeches. Based on some feedback I received in the comments section, and went and took a look at personal references during the speeches, and found some interesting data. McCain referred to himself in the speech, using &#8220;I&#8221; more than any other [...]]]></description>
		<link>http://www.rgarner.com/2008/10/more-keyword-analysis-on-obama-and-mccain-acceptance-speeches/</link>
			</item>
	<item>
		<title>Flash optimization, URL rewriting, and duplicate content are still important to SEO</title>
		<description><![CDATA[My last column for Search Insider was posted on Sept. 24, and titled, &#8220;Despite What Google Says, Flash, Dupe Content And URLs Are Still Major SEO Issues.&#8221;  In it I detailed a pattern of what I beleive is is flawed SEOadvice, or at least advice that is creating some uniintentional confusion with marketers and IT [...]]]></description>
		<link>http://www.rgarner.com/2008/10/flash-optimization-url-rewriting-and-duplicate-content-are-still-important-to-seo/</link>
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		<title>Keyword Analysis of the McCain and Obama Acceptance Speeches</title>
		<description><![CDATA[Here is the opening of my latest column at MediaPost Search Insider.  Click at the link at the bottom to read the full article.  Lots of interesting findings into the overall tone of the candidates speeches, using a good old fashioned SEO keyword analysis tool.
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;
 
While tag cloud generators are all the rage for visually analyzing [...]]]></description>
		<link>http://www.rgarner.com/2008/09/keyword-analysis-of-the-mccain-and-obama-acceptance-speeches/</link>
			</item>
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		<title>Demographic search engines</title>
		<description><![CDATA[My latest column on demographic search engines is up at MediaPost (&#8221;Thoughts on Demographic Search Engines&#8221;, registration required.  I am intrigued about several aspects of this new approach coming from IAC, with the first one called RushmoreDrive.com. 
http://www.mediapost.com/blogs/search_insider/?p=862
]]></description>
		<link>http://www.rgarner.com/2008/09/demographic-searcgh-engines/</link>
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		<title>SES San Jose 2008, SEMPO Institute Training session</title>
		<description><![CDATA[Back in Big D after almost a week at the Search Engine Strategies conference in San Jose.  I was there to co-present an eight hour session on the SEMPO Insititute&#8217;s Insider&#8217;s Guide, along with SEMPO Institute dean Terry Plank, and MSN&#8217;s Jorie Waterman.   

One other highlight was attending the Google Dance at Google headquarters in Mountain [...]]]></description>
		<link>http://www.rgarner.com/2008/08/ses-san-jose-2008-sempo-institute-training-session/</link>
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