1.214.324.2094.

Welcome to my site.  

I am currently employed as the Manager of E-Commerce with a mid-sized multi-channel retailer in Dallas, Texas. I offer consulting services for webmasters and designers seeking to integrate search-friendly design at any stage of web development. My specialty is search-engine friendly design for dynamically generated content (ASP, PHP), static content, ecommerce, and online catalogs.   

This site features my online resume, and a substantial amount of information related to search engine marketing, usability, and other key ecommerce design issues.  

One of the biggest challenges of marketing products on the web involves the use dynamic web pages, and getting these pages spidered by major search engines like Google and Altavista.    Check around this site for information on dynamic spidering that you will only find here.  I'm also  currently preparing an article for publication, and will make it available on the site when completed.

  Please feel free to call me if you have any questions at 1.214.324.2094.

Active Member, DFW Interactive Marketing Association
http://www.dfwima.org

Resume


Rob Garner
P.O. Box 38641
Dallas, Texas 75238
PH: (214)324.2094
EM:rob@rgarner.com

Summary of Qualifications

• Team leader
• Proven history in management, planning, and execution of e-commerce initiatives
• Extensive internet/catalog marketing experience
• Extensive search marketing experience
• Bachelor of Arts Degree
• Published writer

Experience

Brook Mays Music Group: Dallas, Texas. Feb. 2000- Present

Manager, E-Commerce Department

Listed below are job responsibities applying to my current position, as well as education and other background information.



Responsibilities

Team leader for development, design and maintenance of company’s public websites and intranet

Responsible for management and strategy of e-commerce initiatives

Liason between the Vice President, technology department, and marketing department to transform CEO's marketing vision into corresponding and compatible internet marketing campaigns

Stay current on emerging marketing trends and analyze benefits or risks to company's current and future goals

Write, design, and execute plans for usability and technology issues, internet and intranet. Work directly with designers, and web developers

Proven track record of internet sales conversion

Experienced in design and management of large-scale consumer oriented ecommerce sites

Graphic design (over one thousand graphics designed in Adobe Photoshop, Macromedia Fireworks, print and web)

Search Engine Marketing - Extensive search-friendly design knowledge for dynamic pages, leading method of generating sales.   See more about these skills below.

Management and maintenance of large scale Pay-Per-Click campaigns (Overture, Findwhat, Kanoodle).  Use bid planning strategies to maximize ROI while maintaining low CPC.

Business development

HTML

Creative campaign development Includes all copy, images, etc.

Negotiation of ad buys with major internet portals (Yahoo!, AOL, etc)

Copywriting For print ads, websites, search engine copywriting, and more.

Campaign tracking Designed in house tracking programs, also use many applications such as Web Trends, WPG, Bidrank, more.

Management of corporate domain list Currently manage over 100 domains

Administration and design of company affiliate program

Presented proprietary online application at 15 national trade shows in 2001

Published writer - many international print and internet publications

Manage marketing and sales content for websites

Monitor behavior and customer feedback on the websites to constantly refine CRM

Stay current on developments in technology, and make recommendations for application

Identify opportunities that can benefit the company as a whole through use of the internet, intranet, websites, and other resources

Online marketing and advertising campaign management experience with major portals (AOL, Yahoo!, Doubleclick, etc.)

Experienced with developing and coordinating online communities

Excellent balance of creativity, technical implementation, and strategic and conceptual analysis

Excellent teaching and learning skills, effective communicator

 

Specialized Skills: Search Friendly Design

-    Extensive experience with keyword analysis
-    Extensive knowledge of search-friendly design for dynamic websites (ASP, PHP, etc)
-    Extensive static search marketing experience
-    Extensive PPC management experience
-    Proven method of maximizing PPC campaigns (Overture, Findwhat, etc.)
-    Experience and success with PFI Search Engines (Inktomi, etc)
-    Developed successful link building strategy, with emphasis on the "social engineering" of anchor text

-    Proven command and understanding of search marketing

-    Extensive knowledge and experience with internal and external linking strategy

Education

Bachelor of Arts Degree - UTA, Graduated 1995, Golden Key Honor Society

Other

 

Active Member, DFW Interactive Marketing Association
http://www.dfwima.org

Contact: Rob Garner, 214.324.2094
email: rob@rgarner.com

Copyright 2003 Rob Garner

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