Press

 Push toward transparency may have consequences for PPC
by Ellen Keohane, Direct Marketing News
August 11, 2008
I’m quoted here on the issue of search engine privacy and transparency, with regard to Google’s recent move to reveal more information to users at the query level.

http://www.dmnews.com/Push-toward-transparency-may-have-consequences-for-PPC/article/113628/

Best of 2008 (So Far) - SEO Guidance, Part 1
by Tom Pick, WebmarketCentralBlog
Tom selected a couple of my columns for his mid-year ‘best of’. 
http://webmarketcentral.blogspot.com/2008/07/best-of-2008-so-far-seo-guidance-part-1.html

Dallas SEM’s Question Closing of Dallas Google Office
Search Engine Watch Blog
July 11, 2008
Hmmmm.  North Texas marketers are among the greatest spenders in Google, yet Google sees fit to close the Dallas office and service the market from Chicago.  It just doesn’t add up.
http://blog.searchenginewatch.com/blog/080711-115754

Brands Lift the Hood Off Their Search Marketing Strategies
by Tameka Kee, Mediapost
May 21, 2008
Coverage of the Search Insider Summit, and an overview of my presentation at the conference on beautiful Captiva Islad, Florida.
http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.san&s=83094&Nid=42959&p=274423

Demand Revs Up For Search Engine Marketers
Dallas Morning News
May 18, 2008
by J. Dee Hill

I was interviewed by the Dallas Morning News for a front page story in the May 18, 2008 Sunday Jobs section.  Lots of info on the DFW search industry, upbeat job prospects for all SEMs, and also info about the DFW SEM Association, and the national SEMPO organization.

http://www.dallasnews.com/sharedcontent/dws/classifieds/news/jobcenter/news/stories/DN-searchengine_18emp.ART.State.Edition1.4678652.html

Rob Garner’s 17 Reputation Management Tips
by Daniel Dessinger, Reputation Advisor
Nov. 9, 2007
Blog post on one of my column’s for Mediapost.
http://www.reputationadvisor.com/rob-garners-17-reputation-management-tips/#comments

Keyword Ads For Online Newspapers
by Lindsey Berrigan, The Editor’s Weblog - World Editors Forum
April 27, 2007
Commentary on my column in Mediapost Search Insider about marketing th news online.
http://www.editorsweblog.org/web_20/2007/04/keyword_ads_for_newspapers_onl.php

Ad:tech Chicago : Link Building
by Lee Odden, Online Marketing Blog
July 25, 2007
Lee Odden’s overview of the link panel at Adtech, and commentary on my presentation.  One thing I remember about this presentation was that ne of the panelists didn’t show at the last minute, so my co-panelist and I were left to fill in some time with extra Q&A, and it went well beyond link dev.
http://www.toprankblog.com/2006/07/adtech-chicago-link-building/

Prospects and agencies need due diligence: search experts at ad:tech
November 6, 2006
Direct Marketing News
http://www.dmnews.com/Prospects-and-agencies-need-due-diligence-search-experts-at-adtech/article/93330/

Reputation Monitoring and Management - SES Coverage
Search Engine Roundtable
August 8, 2006
Coverage of the SES San Jose 2006 Reputation Monitoring and Mgmt panel, that I presented on, in tandem with Andy Beal, Rob Key, and Nan Dawkins.  We presented similar panels at SES inNYC, and Chicago over an 18 month time frame.
http://www.seroundtable.com/archives/004332.html

Brand or Demand Search Engine Optimization
by Lee Odden, Online Marketing Blog
July 12, 2005
Odden’s overview of the SEO panel I spoke on at Adtech in Chicago, 2005.  This was a fun one, and Barbara Coll and I traded some different views on search here.  I admittedly was trying to push forward on some of the more traditional approaches to SEO.
http://www.toprankblog.com/2005/07/brand-or-demand-search-engine-optimization/

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