My latest Search Insider column takes a look at the origins of a few key terms in the digitalmarketing lexicon: SEM, SEA, and SEO. It was spurred by Bob Heyman’s article in Search Engine Land last week.
Here is an excerpt from the article:
“A story last week on Search Engine Land (“Who Coined The Term SEO?”, by Bob Heyman) got me to thinking about the somewhat nebulous origins of the term “search engine optimization”, or “SEO”, as well other common search terms such as “SEM” and “SEA”. There are a number of claimants and facts around the term “SEO”, so I revisited a few of them, and found a few additional interesting facts along the way.
Before I go into the SEO claims, the origins of the terms “SEM” and “SEA” are pretty clear. In 2001 Danny Sullivan achieved a consensus with the readership of Search Engine Watch on the term “search engine marketing”, noting that the organic-centric SEO no longer covered the full range of tactics in the search space, given the rise of pay-per-click. “The phrase “search engine marketing”, or “SEM”, very logically covered a wide range of tactics related to search engine visibility, and somewhat relegated SEO as a subtheme within the overall practice of search marketing (see “Congratulations, You’re A Search Engine Marketer”).”
Read the rest here:
http://www.mediapost.com/blogs/search_insider/?p=891
