My last column for Search Insider was posted on Sept. 24, and titled, “Despite What Google Says, Flash, Dupe Content And URLs Are Still Major SEO Issues.” In it I detailed a pattern of what I beleive is is flawed SEOadvice, or at least advice that is creating some uniintentional confusion with marketers and IT professionals. The Google Webmaster Central blog has been publishing some info that is simply not correct, and of course, every time this happens, the whole SEM industry has to go back and reassure their clients that they are not violating any rules that could get them penalized. The jury is still is out whether this is some kind of Sun-Tzu-confuse-thy-enemy-type-mojo coming from the Googleplex, but one thing is for sure: The more confusing the search landscape becomes with this kind of info, the more important a search marketer’s role becomes.
Rob Garner
Search Engine Marketer
