Posts Tagged ‘Google’

My last column hit the front page of Digg

Friday, March 27th, 2009

After publishing my column on MediaPost’s Search Insider a couple of weeks ago (”Google Share of Search To 72%; Yahoo, MSN Continue to Tank”), I went over to Digg to read the headlines, and to my suprise, the column had went popular and was on the front page.

Without going into all the details on my research of watching the story propogate, the Digg frontpage hit is the equivalent of a snowball turning into an avalanche, as least as far as how quickly the story link got passed through social networks.

Currently the article has 512 diggs, and 80+ comments.
http://digg.com/tech_news/Google_Share_of_Search_To_72_Yahoo_MSN_Continue_to_Tank

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Posted in Ask.com, Google, Research, Search Engine Marketing / SEM, Search Insider, Social Media, Yahoo, seo | No Comments »

Flash optimization, URL rewriting, and duplicate content are still important to SEO

Wednesday, October 8th, 2008

My last column for Search Insider was posted on Sept. 24, and titled, “Despite What Google Says, Flash, Dupe Content And URLs Are Still Major SEO Issues.”  In it I detailed a pattern of what I beleive is is flawed SEOadvice, or at least advice that is creating some uniintentional confusion with marketers and IT professionals.  The Google Webmaster Central blog has been publishing some info that is simply not correct, and of course, every time this happens, the whole SEM industry has to go back and reassure their clients that they are not violating any rules that could get them penalized.  The jury is still is out whether this is some kind of Sun-Tzu-confuse-thy-enemy-type-mojo coming from the Googleplex, but one thing is for sure: The more confusing the search landscape becomes with this kind of info, the more important a search marketer’s role becomes.

http://www.mediapost.com/blogs/search_insider/?p=881

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Posted in Duplicate content, Flash, Google, Search Insider, URL rewriting, seo | No Comments »

Demographic search engines

Monday, September 1st, 2008

My latest column on demographic search engines is up at MediaPost (”Thoughts on Demographic Search Engines”, registration required.  I am intrigued about several aspects of this new approach coming from IAC, with the first one called RushmoreDrive.com. 

http://www.mediapost.com/blogs/search_insider/?p=862

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Posted in Ask.com, Google, Personalization | No Comments »

SES San Jose 2008, SEMPO Institute Training session

Sunday, August 24th, 2008

Back in Big D after almost a week at the Search Engine Strategies conference in San Jose.  I was there to co-present an eight hour session on the SEMPO Insititute’s Insider’s Guide, along with SEMPO Institute dean Terry Plank, and MSN’s Jorie Waterman.   

One other highlight was attending the Google Dance at Google headquarters in Mountain View.  The theme was “Glow in the Dark”, and the place was very lit up by night fall.  There must have been at least three thousand people there.  I took some interesting pics on my phone, and I will get those posted soon.

I also had the opportunity to judge the first SES awards.  Overall, a great show.

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Posted in Google, SEMPO, Search conferences, iCrossing | No Comments »

North Texas SEM’s spend over $100,000,000 in search engine advertising

Friday, July 11th, 2008

Needless to say, everyone in the local search engine marketing industry is a bit surprised at Google’s decision to close their Dallas office.  The DFW SEM association posted a formal response on Business Wire, which is starting to get picked up on various search blogs. 

http://www.reuters.com/article/pressRelease/idUS206136+10-Jul-2008+BW20080710

This $100,000,000 estimate does not take into account all of the SMB’s in the area, which we expect would push the actual spend up considerably higher.  It also doesn’t take into account the spends in Austin, Houston, and San Antonio.  In addition to the twenty people from the Dallas office, Google be thinking about adding 100 more to serve this market, and also consider a more localized approach. 

As local SEM’s, we were very pleased to have the Google office in the area.  Yes, they serviced accounts nationally, but Dallas people were also present and highly visible at local interactive marketing associations such as DFWSEM, the DFW IMA, and The Dallas Ad League.

I certainly wish them all the best.

More coverage from Search Engine Watch
http://blog.searchenginewatch.com/blog/080711-115754

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Posted in DFW SEM Association, Google, Search engine advertising / PPC | No Comments »