Posts Tagged ‘mediapost’

Search Engine Marketer Journal 2008

Thursday, December 18th, 2008

My latest post for MediaPost Search Insider is up, and covers a number of columns I wrote in 2008, along with additional commentary.  Generally I try to write about roads less traveled in the search engine marketing space, which forces me to often think about search in a different way.  One example of this was the search eninge activism columns I wrote about earlier in the year.  Clearly we have a unique approach to search going on here, and the number of people recognizing the value is growing, as more people become aware of the power and trust that major search engines like Google, Yahoo!, and MSN carry. 

Again, overall I try to go for topics that have less of a voice, but that doesn’t preclude me from jumping in on major topics like the recession, conferences, SEO, etc.  I think the topics speak for themselves, and I’m looking forward to another year.

Mediapost: Latest column on Pew Search Engine usage data

Wednesday, August 13th, 2008


My latest column is posted at MediaPost Search Insider.  This week I covered some of the key findings from a survey released by the Pew Internet and American Life Project, which was focused on search behavior “on a typical day”.  Here is the first part of the article highlighting some of the key findings – a link to the full column is a the bottom:

The sample group consisted of 2,251 adults, ages 18 and older, surveyed between April 8 and May 11, 2008.  The big question in the survey was, “did you happen to [use an online search engine] yesterday, or not?”, and yielded 1,553 who said ‘yes’.  Here is what they found:

-          Overall, the amount of daily search users grew 69% between 2002 and 2008.

-          While coming in a close second to email in this study, search beat out other daily Internet activities such as reading the news (39%), checking the weather (30%), researching a hobby (29%), surfing for fun (28%), and visiting a social networking site (13%).

-          Daily searchers are more likely to be “socially upscale”, and college educated with an income of $50,000 or more per year.

-          Internet users with broadband connections were much more likely to search than those with dial-up at home (58% vs. 26%).

-          Users between the ages of 18-29 and 30-49 were higher-than-average daily searchers (55% and 54% respectively).  Of searchers 65 and older, only 27% were daily search users.

-          Men are generally more aware of the differences between paid and natural search.  The study found that men say they have searched more frequently, and are more confident in their search abilities. 

Read the full column here:
http://www.mediapost.com/blogs/search_insider/?p=852

.Anything – Thoughts on new ICANN gTLDs

Wednesday, July 16th, 2008

My latest column is posted at MediaPost Search Insider, the first of a two-part series on the impact of new vanity ICANN generic top level domains (gTLDs).  The title accidentally got hacked off – it should say “.anythinggoes”, so it looks a little out of context in its current state.

http://www.mediapost.com/blogs/search_insider/?p=831

Also, here some additional columns I wrote for MediaPost that discuss the importance of a domain move, and the importance of planning for search:

Five Tips For Assessing the Value of Natural Search
http://blogs.mediapost.com/search_insider/?p=624

The Unfolding Search Story of Bodog.com
http://blogs.mediapost.com/search_insider/?p=614

Seven Challenges of SEM Planning and Execution
http://blogs.mediapost.com/search_insider/?p=408

Solutions to Seven Challenges of SEM Planning and Execution
http://www.mediapost.com/blogs/search_insider/?p=417

 

Enterprise SEM Strategy – my latest column on MediaPost Search Insider

Sunday, July 6th, 2008

Here is my latest column for MediaPost Search Insider. 

http://blogs.mediapost.com/search_insider/?p=821

I’m still finding that there is a lot of confusion in the search industry about the basic framework for search engine marketing strategy, so I decided to step back this week and offer a basic framework for search strategy.  I should note that my POV is mostly from an enterprise or corporate search engine marketing standpoint.  But the main point is to step back and really consider all aspects of SEM – not just SEO and paid media.