DFW Search Marketing Association to host search advertising discussion on October 15, 2008 at the Renaissance Hotel in Richardson, TX
Dallas, TX /October 9, 2008 – Search engine advertising is growing in use. This year alone almost 40% of all online advertising dollars are spent on search display ads, according to a recent survey by the IAB. On October 15 at 6 p.m., the DFW Search Marketing Association will be hosting a panel discussion on “Pay Per Click Management”. Focused on the needs of beginners and advanced users, this two hour session will cover a range of topics on how to successfully create and manage a search engine advertising campaign.
“This will be the first time that our organization has focused an entire event exclusively on the use of PPC,” says Tony Wright, President of the DFW SEM group. Jeff Martin, a board member of DFW SEM will be moderating the discussion. “This promises to be a rich environment of information and ideas from some of the leading search marketers in Dallas,” says Jeff.
The networking event starts at 6:00 PM, and the speakers will begin at 6:30 PM, ending at approximately 8:30 PM. The event is open to all DFWSEM members and non-members, including marketing professionals and the general public. The event is free for existing members and $30 for non-members.
Meeting location
The Renaissance Dallas-Richardson Hotel (http://www.richardsonrenaissance.com/) is located at 900 East Lookout Drive, Richardson, Texas 75081. The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The hotel phone is 972-367-2000.
About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets quarterly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, Lead Maverick and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Lead Maverick (http://www.leadmaverick.com).
